Monday, June 06, 2005

World's first disposable digital camcorder

"The introduction of the disposable film camera significantly grew the photography industry by making photography accessible and affordable to anyone," said Mike Wolf, Director of Digital Photography Trends at InfoTrends/CAP Ventures. "One-time-use camera category has grown to be 218 million units annually and we expect it to account for 38% of total film volume in the U.S. in 2005. A simple and affordable one-time-use digital camcorder could spur growth in the digital video market in a similar way."

"We believe that capturing and sharing high-quality, digital home movies should be a fun and easy experience," said Jonathan Kaplan, Chairperson and Chief Executive Officer, Pure Digital Technologies, Inc. "Our partnership with CVS/pharmacy delivers a complete digital home video solution that is affordable and simple enough for even novice users."

Video Camcorder Features and Benefits

  • Simple-to-use, pocket-sized camcorder weighs under 5 ounces
  • Holds 20 saved minutes of digital quality video and sound
  • 1.4 inch color playback screen
  • Ability to playback and delete videos
  • Return to any CVS/pharmacy 1-hour photo lab for DVD

DVD Features and Benefits
  • Simple viewing on DVD players or computers with DVD drive
  • Convenient archiving and storage
  • Email video and video greeting cards as easily as digital photos with SmartShare(TM) computer application
  • No email system or software installation required

Through its partnership with Pure Digital, CVS/pharmacy is the first to bring digital one-time-use video cameras to consumers. Exclusively available now in over 1,400 CVS/pharmacy locations nationally, the cameras will be available in over 4,500 stores by June 26th. The CVS Digital One-Time-Use Video Camcorder retails for only $29.99. Video camera processing is $12.99 and includes a CVS DVD built with technology for easy viewing, sharing and archiving of home videos.


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