Radio - Accelerating its imminent demise...

As you remember, I stopped listening to radio about 6 months ago. My wife hasn't, and yesterday we were driving and heard that 101X is giving away one iPod mini every day in May. It seems incredibly short-sighted to me. With an MP3 player, some people are going to start listening to Podcasts and other available content and realize they no longer need to listen to radio.