I am currently working from noon to 9pm, so I generally eat lunch and dinner a little early. Yesterday, I got to Baja Fresh at 11:01 and was the 8th person in line. I thought it was odd that there were so many people eating there so early. Two people in front of me asked for burritos and the cashier had to ask which of the five burritos they wanted. I wondered why they hadn't gone over the menu while they had been standing in line, but I chalked it up to people being inconsiderate and was going to blog about how inconsiderate people can be.
I ordered a salad and went to get a drink and then sat down. I surfed the Internet on my Treo for a couple of minutes and they called my name. I noticed when I went to get my food that the dining room was filling up, but I really didn't think much about it. I continued to look at my phone while eating. I finished up about 11:20 and looked up and the restaurant was full. I got up and cleared my table off to let someone else sit down and headed outside. There was a line out the door with 30 people standing outside. I was wondering why there were so many people there.
As I was pulling out of the parking lot, I looked over the door and there was a big sign that said "Free Burrito Day - January 11, 2006"