: "The Indy Racing League's partnership with Hollywood-based Simmons Abramson Marketing is highlighted by the 'i am INDY' campaign and signature song, co-authored by KISS founder Gene Simmons and BAG.
The effort is the first official theme song for a modern professional sport. With its growling affirmations and foot-stomping, 'We Will Rock You/We Are the Champions' sensibility, the 'i am INDY' song forges a resonant link between the drivers and the IndyCar Series fans."
Thursday, March 23, 2006
Gene Simmons is working for who ?
I had no idea that Gene Simmons was pimping Indy. He even wrote a song called "i am INDY"
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Somehow I can't get that picture to come to my mind --- race fans and Kiss fans mixing ! It's like Demolition Derby events using tunes from "Aida" as their lead-in.
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